This was a personal project where I redesigned three of the beer labels for Big Smoke Brew Co. as limited editions for the Beer Festival that takes place every summer. After redesigning the festival poster to be more vibrant and playful, I wanted the labels to follow a similar formula and colour scheme so that it all ties together in a limited edition bundle. 

​

I chose yellow as the primary colour because it's bright and exciting, which is the vibe you want for a summer beer festival. The illustrations on both the poster and the cans are a mixture of line drawings and more tangible illustrations to make the collection more dynamic.