This was a brief set during a recruitment assessment that asked for a suit of assets to be made to promote emerging artist, Amaria's, new single 'Cha$e the Bag'. As a response to the brief, I created this still and accompanying GIF which I felt captured the essence of her music, whilst still remaining an eye-catching and colourful design. 

 

The thinking behind the window smash effect and the colourful animation was the idea that she is emerging onto the scene boldly, determined to catch eyes, become the next big thing, and all the while 'chasing the bag'.